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Cold-call practice with a coach
Practice on AI front desks and buyers who only say yes when you bring real value. Get past the gatekeeper, handle “too high,” and ask for the order. Sal, your coach, reviews every call and shows you how it's done. Built by a former lumber trader who made these calls for a living.
No card needed for your first call. Then your first week is $9, and $99 every 30 days after that for up to 5 calls a day. Cancel anytime.
~90 sec
from a company's website to your first dial
Every call
reviewed by Sal, with a better line to say
Front desk → PO
the whole call, not just the pitch
$9
for your first week, after a free call
Sal, your coach, cold calls a pallet maker as a lumber trader: past the front desk, through “too high” and a lowball, to “how many trucks?” and a PO number. Same AI front desk and buyer you'll practice on.
Tina: Good morning, Bayou Pallet & Crate, this is Tina.
Sal: Morning Tina, this is Sal with Pine Hollow Trading. We keep pallet shops supplied with pine when their mill runs short. Who handles your lumber buying?
Tina: Well, hey Sal. What kind of pine are we talking about, sugar, and what's this regarding exactly?
Sal: Pallet-grade Southern Yellow Pine, Tina, a truckload of 2x4x8 Economy I've got right now. Y'all running both nailing lines pretty steady these days?
Tina: Oh, I don't get into our production, hon. Scott Wyatt is our purchasing manager, he's the one you'd want to talk to about lumber.
Sal: Thanks, Tina, that's a big help. Could you put me through to Scott for two minutes?
Tina: Let me see if he's free, Sal. Hang on, one sec.
Scott: This is Scott.
Sal: Scott, Sal with Pine Hollow Trading. I've got a truckload of pallet-grade SYP 2x4x8 ready to ship. What are you running short on right now?
Scott: Uh, Pine Hollow Trading, okay. What's that gonna run me on the 2x4?
Sal: $445 per MBF, Economy KDHT, mill drop-ship, full truckload. How many loads of 2x4 are you going through a week?
Scott: Yeah, that's too high, I can get it cheaper from the mills I'm with. Like, three-sixty cheaper.
Sal: $360 on heat-treated Economy KD is a tough number to find. I can do $430 delivered from the mill, and you don't chase freight. Would you buy it at $430?
Scott: Nah, four-thirty's still too high for me. What else can you do on it?
Sal: Best I can do is $418, Scott, and that's my final number on it. Would you buy it at $418?
Scott: Eh, four-eighteen's close. If you can do four-ten, I'll take it.
Sal: I can't go to $410, Scott, $418 is as low as I go on this load. Would you buy it at $418?
Scott: Alright, yeah, four-eighteen works for me. I'll take it.
Sal: How many trucks do you need?
Scott: Just one to start. Let's see how it shows up.
Sal: What's your PO number?
Scott: PO number 6393.
Sal: Got it, Scott: one truckload of SYP 2x4x8 Economy KDHT, mill drop-ship, at $418 per MBF on PO 6393. Thanks, talk soon.
AI voices. Pine Hollow Trading, the prospect, and the people are fictional; prices are practice numbers.
1
Pick the company you sell for
Enter its website. In about 90 seconds you get a quick start: what they sell, what they do well, openers for the front desk and the buyer, and a practice price sheet.
2
Dial real-feeling prospects
AI front desks and buyers modeled on that company's actual customers. They screen you, push back, and remember every call and email.
3
Ask for the order
You're the seller. Quote, hear “too high,” get their real number, then close: how many trucks, and what's the PO number.
4
Sal coaches you, out loud
The moment you hang up, Sal calls you with the review: what worked, the fix, and the exact line to say next time.
Get past the front desk
Receptionists screen like real ones. Lead with value in the first 20 seconds and they'll give you the buyer's name, extension, or put you through.
Hear Sal make the call
Stuck on an account? Sal calls the same front desk and buyer himself, with only what you know, so you can hear what good sounds like.
Real price pushback
Buyers say “too high,” lowball you to test you, and give a real number when you ask for one. Practice holding your price and closing on it.
Not every call closes
Some days the buyer just isn't buying. Keep working the account and the order comes, the way it does in real sales.
Follow-ups written for you
Promised to send something? The email is drafted when you hang up, so you spend your time on the phone, not in your inbox.
A report card that resets monthly
Graded on a published rubric where conveying value counts most. Watch your grade climb; your first rough calls don't follow you forever.
What Sal tells you after a call
From a real review. The buyer's front desk asked what the rep sells, and that was the door held open.
What the rep said
“Uh, we sell, uh, pine, we sell shingles, we sell OSB and plywood. What are you short on currently?”
Sal says: try this instead
“Southern Yellow Pine dimension, OSB and plywood, and shingles, including economy grades and closeout lots. We sell by the full or mixed truckload and book the freight right to your yard. Who's the best person to send a quote to?”
On your own
$99 every 30 days
For sales teams
$59 per rep a month, billed yearly
No. Front desks and buyers are AI voices playing fictional people at fictional companies, modeled on the real customers of the company you sell for. They remember your calls, so you learn to work an account.
Inside sales reps, traders, and account reps at wholesalers and distributors of physical goods, starting with lumber and building materials, plus anyone getting into sales who wants reps before the real calls.
No. You get openers and a price sheet to start, and Sal shows you the lines that work for you after each call.
Yes. Team plans are $59 per rep a month billed yearly ($69 monthly), for teams of 5 or more, set up with your company and products.
Anytime. Your first call is free and needs no card.
Make one free call. Hear what Sal says about it. Then decide.